Hasbro, which also makes Monopoly and My Little Pony, bought the brand and eventually added a plastic potato. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato - kids had to supply their own vegetable to poke eyes, a nose or mustache into. “It’s setting this new standard,” Mierzejewski said.
Potato Head is one of the biggest brands to do so. Barbie maker Mattel released a gender-neutral doll line in 2019. Both have appeared in the “Toy Story” movies.ĭropping the “Mr.” from its name could encourage other companies to stop assigning genders to its toys, a trend that has already been happening, said Mierzejewski. Hasbro, which also makes Monopoly and My Little Pony, bought the brand and eventually added a plastic spud. Potato Head characters will live on in some form, Hasbro said, but didn’t provide details. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato kids had to supply their own vegetable to poke eyes, a nose or mustache into. Hasbro announced in a public statement that they are releasing a gender neutral Potato Head play-set. And American Girl is now selling a boy doll.Īs part of the rebranding, Hasbro will release a new Potato Head playset this fall that will let kids create their own type of families, including two moms or two dads. Hasbro releases gender-neutral version of Mr Potato Head Swagatalakshmi Roychowdhury MaBeloved Mr Potato Head, well-known for his appearance in Toy Story, will now come in a gender-neutral version as Potato Head. Thomas the Tank Engine added more girl characters.
Barbie, for example, has shed its blonde image and now comes in multiple skin tones and body shapes.
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